Choosing the right tone of voice for your brand
Learn the structure, timing and quotes that help small businesses earn meaningful coverage in regional newspapers and trade magazines.
Learn the structure, timing and quotes that help small businesses earn meaningful coverage in regional newspapers and trade magazines.
Create a focused contact list of local reporters, editors and bloggers without expensive tools or a dedicated public relations team.
Audit your current language, define three useful principles and share practical examples that keep every writer consistent across channels.
Aug 31
10
Aug 21
10Learn the structure, timing and quotes that help small businesses earn meaningful coverage in regional newspapers and trade magazines.
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Aug 5
10Practise concise answers, prepare friendly soundbites and manage nerves before speaking to local or national radio stations with confidence.
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Aug 2
10Plan a realistic month of posts, newsletters and updates by grouping themes, batching tasks and leaving room for spontaneity.
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Jul 29
10Use a simple problem, solution and result framework to show prospects exactly how your service makes a measurable difference.
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Jul 26
10Track mentions, hashtags and community questions to understand what customers care about and where your brand can help.
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Jul 29
10Create a focused contact list of local reporters, editors and bloggers without expensive tools or a dedicated public relations team.
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Jul 26
10Set clear goals, audiences, key messages and channels on a single page so your team can act with confidence.
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Jul 8
10Audit your current language, define three useful principles and share practical examples that keep every writer consistent across channels.
read more
Jul 3
10Practise concise answers, prepare friendly soundbites and manage nerves before speaking to local or national radio stations with confidence.
read more
Sep 26
10